The 5 pages every small business website needs
Key takeaways
- Most small businesses need five pages to start: Home, About, Services, Proof and Contact.
- Each page should have one job and one clear next step.
- A three-page site (Home, Services, Contact) is enough to open.
- Add pages when you have something specific to say, not to look bigger.
A website does not need to be large to work. It needs to answer the questions a new customer has, in the order they ask them: What do you do? Can I trust you? How do I reach you?
1. Home
Say what you do, who it is for and where you work in the first screen. Add one main button, such as “Book now” or “Get a quote”.
2. Services
List what you offer with a short description of each and, where you can, a price or starting price. Customers leave when they cannot tell what something costs.
3. About
Explain who is behind the business and why customers choose you. A photo of your team or your space builds trust quickly.
4. Proof
Reviews, photos of finished work, or before-and-after examples. This can be its own page or a section on your Home page.
5. Contact
Phone, email, a short form, your hours and your address or service area. Make it possible to contact you in one click from a phone.
What to add later
- A page for each main service, to rank for more searches.
- A booking page or online store.
- A blog that answers customer questions.
- A FAQ page.
Starting with three pages and growing is better than launching a ten-page site with seven unfinished pages.
Quick answers
How many pages does a small business website need?
Three pages are enough to open: Home, Services and Contact. Five pages, adding About and a proof page, cover what most customers look for.
Should I put prices on my website?
Where you can, yes. Even a starting price helps customers decide to contact you.
What is the most important page?
The Home page. It should say what you do, who it is for and where you work within the first screen.