Grand opening checklist: how to plan a launch event customers remember
Key takeaways
- Start planning about six weeks before opening day.
- Order signage and printed materials first. They take the longest.
- Give people a reason to come on the day: an offer, a giveaway or something to see.
- Capture contact details and follow up in the week after.
A grand opening is your one chance to make a first impression on the whole neighbourhood at once. A little planning turns it from a quiet first day into a line at the door.
Six weeks before
- Pick the date and time. Weekends usually draw more people.
- Set a budget and a goal for attendance or sales.
- Order storefront signage, banners and printed materials.
- Check with your landlord and municipality about any rules for outdoor signs or events.
Three to four weeks before
- Plan the offer: an opening-day discount, a gift with purchase or a draw.
- Invite neighbouring businesses, local groups and your personal network.
- Update your Google Business Profile with the opening date.
- Start posting countdown content on social media.
The week before
- Confirm staff, stock and payment systems.
- Set up a sign-up sheet or QR code to collect contacts.
- Prepare a photo spot with your logo.
- Do a walk-through as if you were a customer.
On the day
- Greet people at the door.
- Take photos and video throughout.
- Ask happy customers for a Google review.
The week after
- Thank everyone who came, by email and on social media.
- Post the photos.
- Send a follow-up offer to bring first-time visitors back.
Quick answers
How far ahead should I plan a grand opening?
About six weeks gives you time to order signage, plan an offer and promote the event properly.
How do I get people to come to my grand opening?
Promote it for three to four weeks, invite local groups and neighbouring businesses, and give people a reason to attend, such as an opening-day offer or draw.
What should I order first?
Signage and printed materials, because they take the longest to produce.
Opening soon?
We plan the event and produce the signage, banners and giveaways for it.
See brand experiences