How to set up a Google Business Profile, step by step

Bylaunchwellstudio

Key takeaways

  • A Google Business Profile is free and is the main way local customers find you on Google.
  • Verification is required before your profile appears.
  • Complete every section: category, hours, services, photos and description.
  • Keep it active with new photos, updates and replies to reviews.

If you do one thing for your online presence this week, make it this. A Google Business Profile is the panel that appears with your name, hours, photos and reviews when someone searches for you or for what you sell nearby.

Create the profile

  1. Sign in to Google with the account you want to manage the business from.
  2. Go to Google Business Profile and choose to add your business.
  3. Enter the business name exactly as it appears on your sign and website.
  4. Choose the category that best describes what you do.
  5. Add your address if customers visit you, or your service area if you go to them.
  6. Add your phone number and website.

Verify it

Google will ask you to verify that the business is real. It tells you which method to use, which may be a video, a phone call, an email or a mailed code. Your profile will not show publicly until this is done.

Complete it

  • Hours, including holidays.
  • A description that says what you do and who you serve.
  • Your services or products, with prices where you can.
  • At least ten photos: outside, inside, your work and your team.

Keep it active

  • Ask customers for reviews and reply to every one.
  • Post updates for offers, events and new work.
  • Update hours and photos whenever something changes.

Google changes the layout of these screens from time to time, but the steps stay the same: create, verify, complete, maintain.

Quick answers

Is a Google Business Profile free?

Yes. Creating and managing a Google Business Profile costs nothing.

How long does verification take?

It depends on the method Google gives you. Some are quick, while a mailed code can take longer.

Can I have a profile without a storefront?

Yes. Service businesses that travel to customers can list a service area instead of a street address.

Want it set up properly?

Google Business Profile setup is part of every launch package and our local SEO plan.

See SEO services

Similar Posts