How much does a logo cost in Canada, and what should you get?
Key takeaways
- Logo prices range from under a hundred dollars to several thousand, depending on how much strategy and exploration is involved.
- You should receive vector files, transparent PNGs, and both colour and one-colour versions.
- A good brief saves money: say who your customers are and where the logo will be used.
- At Launchwell Studio, logo design starts at $85.
Your logo goes on everything: your sign, your website, your packaging, your uniform. It is worth getting right, but it does not have to cost a fortune for a new business.
What decides the price
- Research and strategy. A logo built from a study of your market costs more than one drawn from a short brief.
- Number of concepts. More options to choose from means more design time.
- Rounds of changes. Check how many are included.
- What comes with it. A logo alone, or a full brand kit with colours, fonts and usage rules.
The files you should receive
- Vector files (SVG, AI or EPS) that can be scaled to any size for signs and print.
- PNG files with a transparent background for websites and social media.
- A full-colour version, a one-colour version and a white version.
- Your colour codes and font names, so everything else can match.
If you only receive a single JPG, you will have problems the first time you order a sign or embroidered shirt.
How to brief a designer
- Describe your customers in a sentence.
- List where the logo will appear: storefront, vehicle, packaging, website.
- Share three logos you like and say why.
- Say what you do not want.
Logo or full brand kit?
A logo is enough to open. A brand kit, with colours, fonts and icons, keeps everything consistent as you add a website, print and social media. Our Pro Launch package includes a full brand kit.
Quick answers
How much does a logo cost for a small business in Canada?
Prices range from under a hundred dollars to several thousand. Launchwell Studio logo design starts at $85.
What files should I get with my logo?
Vector files (SVG, AI or EPS), transparent PNGs, colour, one-colour and white versions, plus your colour codes and font names.
Do I need a brand kit or just a logo?
A logo is enough to start. A brand kit helps keep your website, print and social media consistent as you grow.